Digital Marketing Tools

Best Tools for Digital Marketer

Kick-Start your Digital Marketing Strategy with these best tools tailored towards novice and experienced digital marketers.

Are you a novice or experienced digital marketer trying to create an effective digital marketing plan? If so, then it helps to know what digital marketing tools are available and how they can help you reach your goals. Here are 10 essential tools that will kick-start your digital marketing strategy.

Digital Marketin, tools for digital maketing


SEMrush is an all-in-one SEO and SEM tool designed to improve your website rankings in the organic search engine results. It allows you to monitor traffic and keyword rankings, audit your competitors’ campaigns, research keywords, and analyze backlinks from other domains. With SEMrush, marketers can create comprehensive digital marketing strategies that are sure to bring success.


As a digital marketer, staying up to date with all your activities on the various social media platforms can be quite challenging. Hootsuite simplifies this task for you by bringing different networks such as Facebook, Twitter, Instagram and LinkedIn into one convenient dashboard. It also provides powerful analytics tools to monitor your campaigns, identify trends in engagement performance, and helps you easily manage tasks from one platform. Overall, Hootsuite is a great tool that no digital marketer should be without.


Buzzsumo is a great asset for digital marketers that are looking to dig deeper into the content performance of their competitors. It can help track the performance of pieces of content such as topics, graphics, infographics, articles, and more. With Buzzsumo marketers can also find influencers related to their topic in order to gain more exposure from other sources. Finally, the tool offers powerful analytics and insights on top performing content which is beneficial when developing your future online campaigns.


MailChimp is a tool that provides email marketing solutions. It allows you to build beautiful, automated emails, segment customers, collect data and track results of each email sent to determine effectiveness. MailChimp has various features such as A/B testing to easily test the best subject lines and content so that your sending messages are tailored perfectly for your audience. With this powerful tool digital marketers can keep their contacts connected and informed which will result in better engagement, conversions, and ROI.


Canva for Design is an easy to use tool that allows even a novice digital marketer to create stunning visuals in minutes. You have access to thousands of graphics, fonts and images in their library as well as automated templates allowing you quickly produce branded content. And with built-in collaboration tools, you can easily share designs with your team and edit them together in real-time.

Google Analytics

Google Analytics is an essential tool for any digital marketer, allowing you to monitor website traffic, generate insights on user behaviour, monitor campaigns and even run A/B tests. With such a wide range of features and tools, Google Analytics should be the cornerstone of any digital marketing strategy. It’s easy to set up and provides detailed data that can help inform your campaign decisions.

Content Schedulers

Content schedulers are the perfect way to keep your posts organized, and they help you stay ahead of social media calendars. With the right content scheduler, you can easily monitor which topics have been posted, schedule upcoming updates and save time creating campaigns that appeal to your target audience. Popular content schedulers like Agorapulse or MeetEdgar make it easy to organize your posts, measure performance and repost engaging material.

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